---
title: "Apideck acknowledged in the Forrester’s 2020 Channel Tech Stack"
description: "Apideck acknowledged in the Forrester’s 2020 Channel Tech Stack, launching channelstack.co, a Channel Tech Directory for all channel professionals to celebrate the growth of the ecosystem 🚀

"
author: "Johan de Keulenaer"
published: "2020-08-13T00:00+02:00"
updated: "2025-03-26T11:16:10.805Z"
url: "https://www.apideck.com/blog/apideck-forrester-channel-tech-stack"
tags: ["Company news"]
---

# Apideck acknowledged in the Forrester’s 2020 Channel Tech Stack

Apideck is acknowledged in Forrester's 2020 Channel Tech Stack together with 156 other tech companies across the globe in more than 8 different categories including; 
- Partner Relationship Management (PRM)
- Through Channel Marketing Automation (TCMA) 
- Channel Learning & Readiness (CLR)
- Channel Incentives Management (CIM)
- Channel Data Management (CDM)
- Channel Finance, Pricing & Inventory, and Ecosystem Management.
- Cloud Marketplaces
- Resources
- And more

At Apideck building ecosystems is at our core so to celebrate 🎉 our mentioning in Forrester's 2020 Channel Tech Stack report and the growth of the channel stack ecosystem in it's whole, we compiled a directory featuring all the ecosystem players ranging from A to Z and in our [Channel Tech Stack Directory](https://www.channelstack.co "Channel Tech Stack Directory") - search, discover and select your favorite Channelstack vendors has never been easier. 

What's channel sales?

[In the channel sales model, a company sells through third partners](https://blog.hubspot.com/sales/channel-sales) -- affiliate partners, integration partners, resellers, and value-added providers.

In the old days, good partner channel management was a phone call away, incentives, co-marketing, dinners, but this direct relation he shifted to indirect, automated, scalable, self-service, and foremost a SaaS-driven technology stack making technology use effective and no longer optional.

> __Ecosystems don’t run on spreadsheets or pyramid schemes!__, says Jay Mc Bain.

The companies mentioned in Forrester's research operate in an industry that is worth $2.1B in software spending and $6.3B in services being offered to vendors. Apideck is included in the $93M Ecosystem Management category together with players like AllianceBoard, Crossbeam, Partnerstack, Workspan, Qollabi, ... 

Principal Analyst at Forrester Research Jay McBain already made a clear prediction early January 2020 in his [What I See Coming For The Channel In 2020](https://go.forrester.com/blogs/what-i-see-coming-for-the-channel-in-2020/ "What I See Coming For The Channel In 2020") article: "__Channel Professionals Become Ecosystem Professionals,__" and in an Accenture survey, 76% of business leaders agree that current business models will be unrecognizable in the next five years — ecosystems will be the main change agent. 

> __Now is the time to level up your channel management technology stack.__ says Frie Pétré, [Qollabi](https://qollabi.com/)

Three reasons why:

1. Different partnerships start to appear: influencers, transactional partners, and partners for retention.
2. Managing different types of partners becomes more complex.
3. Channel leaders no longer succeed with manual, human-centric processes, relying on spreadsheets to manage their partner programs.

[![Forrester Channel Software Tech Stack 2020](//images.ctfassets.net/d6o5ai4eeewt/3BRWIoWOgLhVA5lO60Lrwm/7adb135132912d64bc4eb061fd6f1888/2020-Channel-Software-Tech-Stack-7.6.20.png)](https://go.forrester.com/blogs/channel-software-tech-stack-2020-prm-tcma-ecosystem-incentives-channel-data-learning-readiness-and-pricing/)

Give [Channelstack.co](https://www.channelstack.co "https://www.channelstack.co") a visit & let's become Ecosystem Professionals!

---

*Note: Apideck has no affiliation with Forrester Research.*